Austin Eras

Running With Purpose: A Mission to Move a Community

May 29, 2025 | Episode #012

Meet the Guest

Jennifer Crosby

Jennifer Crosby was born in Dallas and has spent most of her life in South and Central Texas. She graduated from George West High School and the University of Mary Hardin-Baylor. Her professional experience includes roles at TxDOT, Hays Hills Baptist Church, and currently, Athlete Guild Productions.

While working full-time, Jennifer and a group of friends founded For the Love of Go, a volunteer-driven nonprofit aimed at promoting community wellness through inclusive, fun running events. As an experienced event strategist, Jennifer specializes in race management, promotional marketing, and community engagement. She and her team are passionate about creating events that bring people together and inspire healthier lifestyles.

Jennifer also serves on her neighborhood HOA board and is an active member of the San Marcos Lions Club and encourages anyone she comes into contact with to get off the couch!

Show Notes

Sometimes the most impactful movements start with frustration and a finish line. In this inspiring episode, Adam sits down with Jennifer Crosby, founder of For the Love of Go, a Central Texas nonprofit that has redefined what community movement looks like. What began as a reaction to unhealthy school fundraisers became a regional transformation rooted in accessibility, purpose, and joy.

Jennifer shares how her family’s personal health journey led to organizing over 250 races, building community spirit in Kyle, and inspiring kids to see movement as normal, not optional. From creating stroller-safe races to directing a July 4th run fueled by passion and pie, Jennifer’s story is one of relentless positivity and local change. Plus, she gives us an insider look at how Kyle is evolving into a more connected, active city. If you’ve ever wanted to start something meaningful in your community, or just get off the couch, Jennifer’s story will give you the nudge to lace up.

About the Podcast

Austin Eras is a podcast that unravels Austin’s transformation into a 21st-century boomtown and explores its potential future. We invite listeners to explore the ever-changing landscape of this dynamic city through a unique format where each episode of Austin Eras unfolds a story of the city dissected through time.

We’ll explore the roots of vital topics, step into the present to take the current pulse of the city’s heartbeat, and leap into the future to envision the potential that awaits. Topics will range from BBQ to transportation, professional sports to land development – and everything in between.

Running With Purpose: A Mission to Move a Community

Meet the Host

Adam Flagg

CFP®, AIF®
Managing Partner, Senior Wealth Advisor

Disclosure

Austin Eras featuring Adam Flagg is brought to you by Collective Advisors. Collective Advisors offers investment advisory services through CWM, LLC an SEC registered investment advisor. Guests on Austin Eras are not affiliates of CWM, LLC and opinions expressed by guests may not reflect those of CWM, LLC. This show is intended for educational and entertainment purposes, and is not intended to provide specific legal, tax, or other professional advice. For a comprehensive review of your personal situation, always consult with a qualified professional.